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Be Prepared for Anything When It Comes to Media Interviews

You’ve written the press release, pitched media your story and now a journalist wants to interview you.  The story could be a feature on you and your business or it could be a trend story a journalist...

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Amateur Journalists May Not Recognize Ethics of Journalism

I came across this article today and felt it important to share. When I graduated journalism school I took a code of ethics as a journalist and publicist.  However, the dynamic of journalism has...

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Media’s Feelings About PR Effect Small Biz DIYers

Over the years, I’ve heard over and over the conversation about how journalists hate PR professionals, and essentially anyone calling to pitch their story. It’s enough to leave a novice PR pro shaking...

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